This blog is under construction and will be in maintenance mode over the weekend.
Review of an article about Google privacy changes by Cecilia Kang
I recently learned – and subsequently moved – this blog from Blogger – because Google will “…follow the activities of users across nearly all of its ubiquitous sites, including YouTube, Gmail and its leading search engine” starting March 1, 2012. Google already has the data but will be combining it to create an overview of each users’ activity. Users will not be allowed to opt out. I am SO glad that I did not buy an Android mobile phone!
Is This Right?
Is this ethical? Maybe. Is it good business, no. I find it to be creepy. I don’t want Google knowing anything about what I do, like, imagine, or want. I advise anyone who appreciates their privacy to begin migrating away from Google’s services.
The reason Google is doing this is that they want to direct ads toward what people typically want. It will be more focused as well. So, if you often search for information on the automobile “Jaguar,” you will get ads in your Gmail account from Jaguar dealers.
“But consumer advocates say the new policy might upset people who never expected their information would be shared across so many different Web sites. A user signing up for Gmail, for instance, might never have imagined that the content of his or her messages could affect the experience on seemingly unrelated Web sites such as YouTube (Kang, Washington Post, 2012/1/24).”
Please see the article for more details.
Review of The Top Five Mobile Marketing Mistakes by John Arnold
“Two years ago, there was no such thing as an iPad. Five years ago, nobody had a smartphone. Before 2007, the year of the iPhone, mobile marketing was mostly about text-messaging and selling ringtones. The bottom line is that everyone is new at this thing called mobile marketing. So, it should be no surprise that marketers are still working out the kinks.
Jennifer Brower Provides Commentary
For the past few years I’ve seen companies big and small repeat the same mobile marketing mistakes. If you’re planning a mobile marketing campaign, you can save some time and money by learning from where they’ve gone wrong. Here are the top five mobile marketing mistakes and how you can avoid repeating them as you roll out your next campaign.” – John Arnold, Entrepreneur Magazine, October 14, 2011
Here is the list of the top five mobile marketing mistakes:
1. Mismatching content with mobile messaging
2. Building an app without a plan for promoting it
3. Too much targeting
4. Ignoring the potential of voice
5. Taking privacy concerns lightly
Please see the article to review each point in detail!
Copyright Brower Technology, LLC © 2011-2016
Review of 3 Mistakes Web Programmers Need to Stop Making by Jonathan Goldford
Excerpted from: Mashable, November 20, 2011, Jonathan Goldford
“Sometimes as programmers, we forget that 99.9% of the population doesn’t care how a piece of text, a button, an image or a video ends up onscreen. Most people just care that it’s fast, easy to use and gives them the content they want. Otherwise, they get upset — and rightfully so. Here are three common mistakes we programmers make, and what we can do to fix them.” – Johnathan Goldford
Here is the list of 3 mistakes Web Programmers need to stop making:
1. Forgetting About Conventions
2. Creating Slowly-Loading Websites
3. Not Accounting for Potential Backend Changes
Please see the article for more details!
I remember as a high schooler thinking it was “totally awesome” for my dad to have a huge cell phone that he carried around in a bag with him.