IT News & Topics, Mobile, Uncategorized

The Top Five Mobile Marketing Mistakes

Review of The Top Five Mobile Marketing Mistakes by John Arnold

Excerpts from The Top Five Mobile Marketing Mistakes, John Arnold, 10/14/11


“Two years ago, there was no such thing as an iPad. Five years ago, nobody had a smartphone. Before 2007, the year of the iPhone, mobile marketing was mostly about text-messaging and selling ringtones. The bottom line is that everyone is new at this thing called mobile marketing. So, it should be no surprise that marketers are still working out the kinks.

Jennifer Brower Provides Commentary

For the past few years I’ve seen companies big and small repeat the same mobile marketing mistakes. If you’re planning a mobile marketing campaign, you can save some time and money by learning from where they’ve gone wrong. Here are the top five mobile marketing mistakes and how you can avoid repeating them as you roll out your next campaign.” – John Arnold, Entrepreneur Magazine, October 14, 2011

Here is the list of the top five mobile marketing mistakes:

1. Mismatching content with mobile messaging 

2. Building an app without a plan for promoting it

3. Too much targeting

4. Ignoring the potential of voice

5. Taking privacy concerns lightly

Please see the article to review each point in detail!

Jennifer Brower’s Google+ Page

Copyright Brower Technology, LLC © 2011-2016

IT News & Topics, Programming

3 Mistakes Web Programmers Need to Stop Making

Review of 3 Mistakes Web Programmers Need to Stop Making by Jonathan Goldford

Excerpted from: Mashable, November 20, 2011, Jonathan Goldford


“Sometimes as programmers, we forget that 99.9% of the population doesn’t care how a piece of text, a button, an image or a video ends up onscreen. Most people just care that it’s fast, easy to use and gives them the content they want. Otherwise, they get upset — and rightfully so. Here are three common mistakes we programmers make, and what we can do to fix them.” – Johnathan Goldford

Here is the list of 3 mistakes Web Programmers need to stop making:

1. Forgetting About Conventions
2. Creating Slowly-Loading Websites
3. Not Accounting for Potential Backend Changes

Please see the article for more details!

Jennifer Brower’s Google+ Page

IT News & Topics, Software

Jennifer Brower’s Review of Automize 9 by HiTek Software

Jennifer Brower Reviews Automize 9 by HiTek Software



I am always on the lookout for inexpensive software at a low cost. One such product is Automize 9 by HiTek Software. Automize is a VERY robust task scheduler and automation software. The program is written in Java and is cross-platform compatible. Platforms supported include: Windows 2000, XP, 2003, Vista, 2008, 7; and, MacOSX 10.5-10.6.

Product Description

Quoting the HiTek Software website, Automize provides:

  • “Easy to use task scheduler: No programming or scripting required, graphical interface;”
  • “Scripting features are available for advanced users and programmers;”
  • “Powerful, flexible, reliable and affordable;”
  • “Run 1000+ tasks a day using a flexible task scheduler;”
  • “Timely and Free technical support before and after you purchase;”
  • “FREE 30-day trial and FREE minor upgrades,”
  • “Runs on Windows, Mac OSX, Linux, and other Unix platforms”

This software has 5 parts, each description is quoted from the HiTek website:

  1. Automize –“This is our flagship product. Automize is the leader in multi-platform (Windows, Mac OSX and Linux) advanced task scheduling and automation software.”
  2. AutoKrypt – “Data encryption software designed for automation. Automatically encrypt or decrypt, files and folders on a schedule. Encryption methods include password based, secret key, public key and private key, OpenPGP password, Open PGP public and private key.”
  3. JaSFTP – “Secure FTP (SFTP), designed with automation in mind, so you do not have to spend time interactively transferring files. For Windows, Mac OSX, Linux and other Unix platforms.”
  4. AbleFTP – “Not just another FTP client! AbleFtp is designed with automation in mind, so you do not have to spend time interactively transferring files. For Windows, Mac OS X and Linux.”
  5. JaBack – “Backup software designed to automate all your backup, synchronization, and archiving tasks.”

Jennifer’s Comments

I truly enjoy using Automize to schedule tasks and manage SFTP/FTP transfers. I often use this program to monitor directories and FTP folders across my network and use the encryption feature to decrypt and encrypt files sent to various clients. I often use the email feature to let myself know that a task has been completed successfully.

There is a chaining feature that allows me to create a script that will go step by step through a process such as decrypting data, manipulating it, encrypting it again, and then sending the file via FTP to the correct server. I can receive an email when the process succeeds or fails. I enjoy using Open PGP encryption. I can also schedule the process to run by the second or minute, or on a hourly, daily, weekly, or monthly basis. I can store FTP login information, do FTP browsing, zip/unzip/view ZIP files, use their customizable logging features, and more. I can access SQL databases and Office programs as well. I also schedule a backup of all tasks.

There are 3 packages: Standard ($229.95), Professional ($279.95), and Enterprise ($329.95). The Enterprise version is the best deal and it includes all functionality. A Product Feature Grid is attached below.

The only negatives I experienced were learning how to use the software and initial setup on my server. The main problem was that the forum – which is like a huge FAQ site – was down for about a month before deploying my solution. I wasn’t able to find out until the minute how to set up the tasks to run without being logged into the server via the NT Service Module. After I learned how to do that, it was a breeze. Also, the software interface takes time to grow on you.

Finally, Automize is the only task scheduler software that I recommend to my small and midsize clients.

Product Feature Grid

Jennifer Brower’s Google+ Page